What’s the fastest way to get more new patients to your practice? Every practice owner wants the basic answer so when the phone rings and some snake oil salesman starts talking; it can be easy to get suckered. And then be left paying every month for a service that does little or nothing.
Here’s ways to avoid getting sold and instead find an online medical marketing firm that provides value. Ask these 5 questions.
* Will they measure success in terms of trackable new patient leads?
* Do they charge month to month or lock people into long-term contracts?
* Can they supply proof the service(s) generate more new patient calls?
* Will they be transparent or do they really hide fees?
* Do they manage your marketing for you personally?
* See below for your particulars on each.
1. Do they measure success in terms of new patient leads?
If you own a practice, the goal of medical marketing is always to do just one thing, which would be to have more new patients calling or emailing your practice. It’s to not the number of ad impressions or Google views, branding, or page impressions or even total number of calls you receive. None of these things can be changed into new patients and sales.
Most medical marketing firms make an effort to bury you in data about things which has no tangible benefit. Many will even ask you to put special coding on your website throwing off your current marketing metrics. Instead choose a marketing firm that utilizes call tracking and form fill tracking to accurately determine how many NEW Patients contact you monthly.
2. Will they charge month to month or lock people into long-term contracts?
Long-term contracts should be a huge red flag. It’s a sales technique to sell services people will want to dump within a month or two that keeps you investing in 6-12 months for something that does nothing. Be sure to pick a medical marketing firm that charges on a month to month basis. This way, they’ll need to still earn your company monthly.
3. Can they supply proof the service(s) generate more new patient calls?
Had someone call to pitch you “geo-fence display,” “retargeting,” “banner ads,” “newspaper ads,” “magazine ads,” or “beacon marketing?” It is important you should know is that none of those work and one is even illegal. There is certainly zero proof that by using these marketing tools will attract a single new patient. However, there is a lot of evidence that these are just methods to charge your practice for services who do nothing.
Geo-fence display pushes texting to prospects driving from your practice. Which is not only annoying, and if it worked would mess with this scheduling. In reality, it doesn’t generate leads. Smart idea should you have had a bar in a sports stadium. Bad idea for medical practices.
Retargeting a very good idea, for a lot of local business owners but Google’s views it as a a violation of HIPAA. Using retargeting ads could put your practice in jeopardy.
Banner ads? Again no evidence they generate any new patient calls and plenty of evidence they’re a complete waste of money. Same for newspaper ads, magazine ads and beacon marketing.
Bottom line is before you sign up for marketing get proof the service functions to generate new patient leads and then speak to a few clients who’ve used it.
4. Are they transparent or do they really hide fees?
With regards to price you’d like to know what you’re investing in, right? Yet a common ripoff strategy in the market is to charge for Pay-Per-Click ads according to a mythical ad cycle, say $1000 per cycle. Then the firm refuses to really provide information on how a lot of those funds is going to actual AdWords spend versus to their pockets.
The sole transparent method to charge for medical PPC would be to charge a monthly management fee and after that perhaps you have pay the AdWords spend directly on your bank card. Like that you know precisely how much you are make payment on marketing firm to control your medical PPC and how much went along to Google’s AdWords.
5. Do they manage your marketing for you?
There are plenty of low-cost internet marketing services out there that provide you access to software so you can manage your marketing yourself. For example, there are a handful of companies that sell online review software, and almost none that train your team the way you use it and ensure it’s working for you.
Getting use of powerful online marketing tools is excellent, in theory, for those who have a Ph.D. in internet marketing and 40 hours a week to spare. On the other hand, if you have a job helping patients, these are generally just a huge total waste of time and money.
Be sure to check the marketing firm does the work, so you can concentrate on whatever you do best that is helping patients. What’s the fastest approach to attract new patients? Make certain for each dollar you spend money on lead generation you’re getting nlphhf and a positive ROI. It’s so easy. And avoid all the nonsense about geo-fence displays, retargeting, banner ads as well as other items that does nothing for your medical practice.