We cannot stress enough the importance of a highly written press release. When you are writing your press release, keep your target market in mind. At the same time, remember that part of your audience is going to be an editor, reporter or journalist. This is very important as these are the individuals that if they like your story, will publish it giving you another arm of exposure.
Be sure that the first paragraph of the press release answers the important questions like Who, What, When Where and Why. You have one sentence to not loose the editor/journalist.
The information in your press release needs to be accurate, easily readable and to the level. A highly written press release will not need to be a novel. Remember the aim of a press release would be to entice your reader or journalist to make contact with you for additional information. You do not need to inform your Companies entire life history. In reality, shorter press releases (usually between 175 – 300 words) often receive more exposure, if written well. Why? Because many trade publication journalists may be looking for a short informative part of information to fill a place in a magazine, paper or web site. Maybe you have seen short snip-its inside the side of any magazine, or down the side in the page on a website. Guess in which the information originates from.
A carefully written and informative press release will make sure to capture your eyes of journalists. Ensure you invest some time, and edit your release carefully. Section 2 – Do Not Embellish or Exaggerate Your Press Release Grammar. Since we already know a highly written press release, with perfect timing provides you with the exposure most people are looking and hoping for.
Since you now have written your press release, submitted it for distribution and are receiving calls and emails about it, you will no doubt have some questions to be answered.
If your press release is written with embellishments, you may rapidly lose credibility. Bear in mind, this loss in credibility may also carry up to future press releases. Journalists will remember a source. They will remember a name. They are going to remember a website. Should you leave a poor taste in their mouth, they will likely consider this experience. What this means is next time you submit a press release, which may be accurate the second time around, is definitely not considered with a journalist that remembers you as somebody that will embellish a narrative. Usually do not embellish or exaggerate your press release.
Make certain if you are using facts and figures to boost your story, that you provide types of these numbers where you could. The reason behind this really is simple. It adds credibility. If you publish figures or information, however the information is accurate, people might go with the theory “it should be to good to be real”. Again, although completely innocent, can lead to appear stretching the facts. And again, this may lead to your press release possibly being overlooked in the future.
If the information is true, and you cannot back it up, when possible go conservative and tell them when they contact you. This may not necessarily be possible, but bear in mind, you may not want to turn a journalist/editor off.
Section 3 – Grammar Please ensure your press release has become read, edited and re-read before submission. A poorly written press release will certainly be a really quick switch off for virtually any journalist or editor. A poorly written press release may also be a poor reflection for virtually any Company.
By doing this, it is possible to catch any grammatical errors. Although some of the best writers will occasionally miss grammatical errors or typos, through making sure you read, edit and re-read your press release, you drastically reduce the potential for error.
Print your press release. By printing your press release and reading a paper copy, you are more inclined to catch any errors. This is effective for pr releases which may be a little on the longer side.
Perhaps use a coworker or friend take a look at press release. Sometimes another list of eyes may catch a mistake. Even though you might have read and re-read your work, sometimes when you are extremely focused, you might tune a mistake out.
Hold off until the morning and re-read your press release. You will not believe exactly what a difference an evening of sleep can perform for you when you find yourself writing. As soon as your bright and fresh, re-read your press release to ensure that it is actually precisely how you desire it.
If everything reads well and then there are no errors, submit your press release for distribution.
24-7 Press Release Distribution Newswire happens to be working with a number of editors to be able to provide the writing service or editing service to your press release. Even if this feature is not really currently available, our company is concentrating on this for you.
Section 4 – How Frequently In The Event You Submit Your Press Release? At 24-7 Press Release Newswire we offer various kinds of press release distribution ranging from basic to professional. Our professional white label press release is under our Mass Media Distribution program and includes press news distribution to your pool of around 80,000 journalists, 4000 websites, opt in journalists that request news to become sent right to their inbox and naturally relevant trade publications. Major websites and trade publications include such locations as Yahoo Finance News, MSNBC, The Brand New York Times, USA Today, Ask Jeeves, Google News amongst numerous others. At 24-7 Press Release, distribution can also be sent to opt in feed subscribers that subscribe to pull our headlines to use as content on their websites. When our headlines are updated, their headlines are also updated. Part of this wonderful press distribution is related to our partnership with PR Newswire.
Given that we have now wowed you with which kind of press release distribution we are designed for, we should inform you that a poorly written press release will receive basically no pickup. Because of this although some places may actually publish your press release (very little places though), if it is poorly written, it will be immediately disregarded. This too implies that journalists will see it and disregard it. They will also, most likely disregard future press announcements from the same source/Company.
Section 5 – How Often In Case You Submit Your Press Release? We have this question required to us often and today decided to finally include this little bit of information inside our Press Release Writing Tips section.
Just how often should you submit your press release? Guideline is once to two times a month. However, unless you have any news worth mentioning, then once a month is a great rule of thumb.
Most Companies undergo changes. Management changes, product changes, service changes or other changes. To never have something to write about, in many companies could be rare. Do you have a hot new service you might be now providing? Have you got a great new service you plan to offer you coming in the future that you would like to inform the public of? Do you possess new widget whlexk you happen to be importing that nobody else has? Are you currently hiring new executive from the Fortune 500 Company that will add an asset to your organization? These are just a few ideas to keep in mind.
Some of our customers are finding using a mix of our Mass Media Distribution press distribution type once a month, along with a lesser amount of distribution in a second time in the same month to work well for them.